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Quickstart

You can be up and running in about 30 minutes. There's no data team required and no complicated setup — just four short steps.

Before you start​

Make sure you have:

  • A Signal Sparrow account (if you don't have one yet, sign up here).
  • Your Project ID and Public API Key — find them in your dashboard under Settings → API Keys.
  • Access to your website's code (or someone on your team who has it).
  • Your Stripe login.

The four steps​

Follow these in order. Each one links to a short guide.

  1. Install the SDK — add one small snippet to your website so Signal Sparrow can see where visitors come from.
  2. Connect Stripe — link your Stripe account (read-only) so Signal Sparrow knows your real revenue.
  3. Connect your first destination — optionally send your results back to an ad platform like Meta or Google.
  4. Verify your setup — confirm everything is connected and data is flowing.
You don't have to do it all at once

Steps 1 and 2 are the essentials. Once those are done, you're already tracking which campaigns bring paying customers. Step 3 is optional and can wait.

What happens after setup​

Signal Sparrow starts matching your website visits to your Stripe payments automatically. As real customers come in, your dashboard fills with a clear picture of which channels actually make money — and your match rate climbs as more revenue gets traced back to its source.

Ready? Start with Install the SDK.