How Attribution Works
Attribution is the join between three things — the click that brought a visitor in, their identity, and the payment they make in Stripe.
Attribution Models
Choose how credit is shared when a customer saw more than one ad — first-click, last-click, last non-direct, linear, time-decay, or U-shaped.
Lookback Windows
The lookback window sets how far back before a purchase Signal Sparrow looks for the marketing touches that earned it.
Reconciliation & Match Rate
Every Signal Sparrow report adds up to your real Stripe revenue. Match rate shows how much of that revenue we could trace back to a source.