Connect Your First Destination
A destination is an ad platform you send your results back to. This step is optional — you'll already see your attribution without it — but connecting one makes your ads noticeably smarter.
Why connect a destination?
Ad platforms guess who to show your ads to. When you send them real paying-customer data, they stop guessing and start finding more people like your best customers. That usually means a lower cost per customer over time.
Signal Sparrow can send results to:
- Meta (Facebook & Instagram)
- Google Ads
- Google Analytics 4
- TikTok
How to connect
- Go to the Destinations page in Signal Sparrow.
- Choose the platform you want to connect (for example, Meta).
- Click Connect, then sign in to that platform and approve access.
- You're connected. Signal Sparrow will start forwarding your paying-customer events automatically.
Your customers' privacy is protected
Before anything is sent to an ad platform, sensitive details like email addresses are scrambled (hashed) so they can't be read. You stay in control of your data.
Good to know
- You can connect more than one destination — repeat the steps for each platform.
- Signal Sparrow only forwards meaningful, revenue-based events (like new subscriptions), not every page view — so the data these platforms receive is high quality.
Next up
You've connected everything. Let's make sure it's all working.