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TikTok Events API

Connecting TikTok lets Signal Sparrow send your paying-customer conversions to your TikTok pixel through the Events API, so TikTok optimizes toward real revenue.

What you'll need​

  • A TikTok account with access to your TikTok pixel.

How to connect​

  1. On the Destinations page, choose TikTok and click Connect with TikTok.
  2. Sign in and approve access.
  3. Pick the pixel you want conversions sent to (if you have more than one).

How it forwards​

  • Conversions are mapped to TikTok's standard events — for example, a new subscription becomes a CompletePayment.
  • Personal details are hashed before sending.
  • Server-side delivery means conversions aren't lost to browser blocking.

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