Google Ads
Connecting Google Ads lets Signal Sparrow send your paying-customer conversions straight into your Google Ads account, so its bidding learns to chase revenue — not just clicks or form-fills.
What you'll need
- A Google account with access to your Google Ads account.
How to connect
- On the Destinations page, choose Google Ads and click Connect with Google.
- Sign in and approve access.
- If your login has access to more than one Google Ads account, pick the one you want to send conversions to.
Signal Sparrow takes care of the technical credentials behind the scenes — there's nothing to copy and paste.
How it forwards
- Conversions are uploaded to Google Ads as revenue-bearing events, tied back to the original ad click.
- Because the data comes from your real Stripe revenue, Google optimizes toward customers who actually pay.
Give bidding time to learn
After connecting, let a couple of weeks of conversions flow before judging results — automated bidding needs a bit of data before it adapts.