What is Signal Sparrow?
Signal Sparrow shows you which ads and campaigns bring paying customers — not just free trials — by connecting your marketing to your real Stripe revenue.
How It Works
A plain-English walkthrough of how Signal Sparrow connects a visitor's first click to the payment they make later in Stripe.
Key Concepts
A friendly, plain-English glossary of the words you'll see across Signal Sparrow — visitor, conversion, attribution, match rate, and more.