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LinkedIn CAPI

Connecting LinkedIn lets Signal Sparrow send your paying-customer conversions to LinkedIn through its Conversions API, so your LinkedIn campaigns can optimize toward real revenue.

What you'll need​

  • A LinkedIn account with access to your Campaign Manager and a conversion rule to send events to.

How to connect​

  1. On the Destinations page, choose LinkedIn and click Connect with LinkedIn.
  2. Sign in and approve access.
  3. Select the conversion rule conversions should be recorded against.

How it forwards​

  • Conversions are sent server-side, tied back to the LinkedIn ad click that earned them.
  • Personal details are hashed before sending.
LinkedIn is great for B2B

Because LinkedIn knows job titles and companies, feeding it real paying customers helps it find more of your ideal-customer profile — especially valuable for B2B SaaS.

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