Attribution Dashboard
Your main view of which channels bring paying customers — spend, revenue, and match rate side by side, reconciled to Stripe.
ROAS & CAC Payback
See true return on ad spend, cost to acquire a customer, and how many months it takes to earn that cost back — all tied to real Stripe revenue.
Cohorts & LTV
See how customers from each channel retain and grow over time — and whether their lifetime value justifies what you paid to acquire them.
Import Ad Spend
Bring your ad spend into Signal Sparrow so it can calculate true ROAS, CAC, and payback next to your Stripe revenue.