Conversions

The revenue moments Signal Sparrow tracks — trials, subscriptions, upgrades, downgrades, churn, and refunds — all read automatically from Stripe.

📄️Conversion Events

The seven revenue moments Signal Sparrow tracks — from trial starts to refunds — read automatically from Stripe.

How your read-only Stripe connection turns real payments into conversion events, in real time and across your history.

How Signal Sparrow handles lost revenue — refunds and cancellations — so your reports and ROAS stay honest.