Connect Stripe
Stripe is where your real money lives, so it's the heart of Signal Sparrow. Connecting it lets Signal Sparrow match each payment back to the ad or campaign that brought that customer in.
Read-only and safe
Signal Sparrow connects to Stripe in read-only mode. That means it can see your subscriptions and payments, but it can never charge, refund, or move your money. It's simply reading, never touching.
How to connect
- In Signal Sparrow, go to Settings → Stripe.
- Click Connect Stripe.
- You'll be taken to Stripe's own secure login. Sign in and approve the connection.
- You'll be sent back to Signal Sparrow, now connected. ✅
That's the whole process — usually under a minute.
What happens next
Signal Sparrow begins reading your subscription activity — new subscriptions, trial conversions, upgrades, and more — and quietly matches them to the visits it already tracked. Little by little, your dashboard starts showing which channels bring paying customers.
Because Stripe is the truth. Ad platforms estimate and guess; Stripe knows exactly who paid and how much. Starting from Stripe is what lets Signal Sparrow give you numbers you can actually trust.
Next up
With your site and Stripe connected, you're already tracking real results. Next, you can optionally send those results back to your ad platforms to make them smarter.