Attribution Dashboard
The attribution dashboard is your home base. It answers the question you bought Signal Sparrow for: which channels actually bring paying customers?
What you'll see
For each channel — Meta, Google, TikTok, and so on — the dashboard lines up the numbers that matter:
- Revenue — the real Stripe MRR credited to that channel.
- Spend — what you paid on that channel (once you've imported ad spend).
- Customers — how many paying customers it brought.
- The match rate and reconciliation strip, so you always know the totals add up to Stripe.
Drill down from channel to ad
Start at the channel level, then drill in: channel → campaign → ad set → ad. This lets you go from "Meta is working" to "this specific ad is working" without leaving the page.
It reflects your settings
Everything on the dashboard follows the attribution model and lookback window you chose in Settings. Change those, and the dashboard re-scores to match.
Read it alongside Direct/Unknown
A healthy dashboard still has some Direct/Unknown revenue — that's normal. If it's large, revisit identifying users and UTM tagging to trace more of it.